Creative Lab @McClatchy

Recovery Unplugged

Miccosukee

Feetures

UBM

Our Client Partners

automotive

Accelerating Sales for Auto Dealers

Let us prove it to you.

You can't thrive on traditional ads alone anymore. Brands need to create compelling, entertaining stories and share them on the digital platforms where their audiences live. The Creative Lab @McClatchy – backed by McClatchy's robust network of distribution and digital strategy experts – fills that void for brands of all sizes by capturing great narratives in the same spirit as our Pultizer Prize-winning parent organization.

ENGAGING STORIES. WELL TOLD.

In Uncompromising Pursuit of Your Success

Our Portfolio

Social and ADS

WRITING

EVERYTHING ELSE

DESIGN

INFLUENCERS

Video

DISTRIBUTION

ACTIVATIONS

OUR CAPABILITIES

Journalism Recognized with 54 Pulitzer Prizes

Trusted by our Readers

Premium Brand-Safe Environment for Partners

Creative Director Carolina Esbaile breaks down the difference between content marketing and more traditional advertising, and how the former can boost your brand.

Uniquely Authentic

WHY CONTENT MARKETING?

Video Views

35m

Page Views

288m

Unique Visitors

55m

McClatchy Monthly Digital Traffic

Healthcare

The Best Medicine for Healthcare Marketing

“I was extremely impressed with how the team dug in to understand our needs. Their creative approach to the ask and quick turnaround of the project was incredible. The finished product gets rave reviews from our exectutives and clients alike.”

Brady Kimball Director of Sales Marketing UBM

Who says you can't have it all? Our storytelling translates to the traditional stuff, too.

Our parent company's 160-plus years of news experience makes us an industry leader.

Have a content problem? We'll solve it.

Interatctive infographics, campaign experiences that sparkle and even real-world displays.

Find the pitch-perfect connection to your audience, with insights to back it up.

Every brand has (a few hundred) great stories. We know how to mine them and make them shine.

Our creative powers are backed by best-in-class digital strategists and keen media buyers.

We've created a giant mural, crafted live video installations and even hosted an event or two.

furniture

Got room for growth? We’ll furnish it.

travel

Make your travel business go far.

banking and finance

Results you can bank on, every time.

scroll down

Scott Clark AUTO GROUP

Wyndham

Results you can bank on, every time.

banking and finance

Camp Fire Event

Make your travel business go far.

travel

Kelly Clark, Director of Communications, Bradenton Area Convention and Visitors Bureau (CVB)

“The team has taken our international digital marketing to new heights and boosted our website visits exponentially. Their partnership has truly been a game changer.”

PORTFOLIO

CONTACT

SERVICES

2017 MARCOM PLATINUM AWARD

2018 HERMES PLATINUM AWARD

2017 MARCOM GOLD AWARD

2017 MARCOM PLATINUM AWARD

2019 AVA PLATINUM AWARD

2017 DIGIDAY PUBLISHER'S AWARD

2018 AVA PLATINUM AWARD

2019 HERMES PLATINUM AWARD

AWARDS

EVENT VIDEO

DOCUMENTARY

INFORMATIONAL VIDEO

MARKETING VIDEO

MICROSITE

BEST USE OF AR/VR

MICROSITE

2018 HERMES GOLD AWARD

2018 MARCOM GOLD AWARD

2017 MARCOM GOLD AWARD

INFOGRAPHIC

MICROSITE

SELF-PROMOTIONAL VIDEO

2019 AVA GOLD AWARD

2018 HERMES GOLD AWARD

MICROSITE

LONG FORM VIDEO

BRAND IDENTITY VIDEO

EDUCATIONAL VIDEO

Accelerating Sales for Auto Dealers

automotive

Results you can bank on, every time.

banking and finance

Make your travel business go far.

travel

The Best Medicine for Healthcare Marketing

Healthcare

Got room for growth? We’ll furnish it.

furniture

AUTOMOTIVE

more likely than the average adult to spend $45K+ on a new or leased vehicle

99%

plan to buy or lease a vehicle

5.9m

higher planned average vehicle price compared to U.S. adults

Source: Scarborough USA+ Rel. 2, 2018; DFP

11%

McClatchy Digital Audience: Automotive

Let’s hit the road together.

Accelerating Sales for Auto Dealers

At McClatchy, we partner with auto dealerships nationwide. Our automotive marketing specialists offer in-depth analysis of local markets, data-driven consumer insights, customized reporting and more. Whether you want to promote seasonal incentives or generate more leads, we can develop a strategy to take your business further than you ever imagined.

view case study

Take a look at some of our successful automotive partnerships:

Mercedes-Benz of Fayetteville

Frontier Ford

Tim Short Auto Group

Full tilt sales with pinpointed PPC & Display Targeting

Leverage deep knowledge of local buyer trends and competitors

high-touch optimizations

view case study

view our portfolio

Let us prove it to you.

Healthcare

more likely than average ADULT to have private insurance (HMO, PPO & POS)

26%

have health insurance

92%

Source: Scarborough USA+ Rel. 2, 2018; DFP

Find out how our work for a healthcare client drove high call volume:

McClatchy Digital Audience: Healthcare

Start getting better – with McClatchy.

The Best Medicine for Healthcare Marketing

Does your advertising strategy need a shot in the arm? McClatchy has extensive experience in healthcare marketing, from local medical practices and hospital networks to nationwide Medicare plans and everything in between. In an ever-changing healthcare landscape, we can help you target your market with precision and keep your brand top-of-mind for consumers and businesses in the market for quality care.

McClatchy’s Monthly U.S. Digital Audience

Families with kids

12.9m

Medicare age 65+

7.9m

view case study

Tri-Cities Cancer Center

IMPROVING ENGAGEMENT FOR A HEALTHIER COMMUNITY

view our portfolio

Furniture

Pull up a chair and let’s talk.

Got room for growth? We’ll furnish it.

In the competitive home furnishings business, you need an edge. At McClatchy, we can design a powerful, 360-degree marketing strategy that will help you get ahead. We analyze your business, research your market, deploy a variety of digital tactics, and continually adjust to make sure you’re hitting your goals. All while giving you the kind of client care that will make you feel right at home.

Here’s a sample of our methodology for one of our furniture advertisers:

TBD

Ut enim ad minim veniam, quis nostrud exercitation

view case study

McClatchy Digital Audience: Furniture

Source: Scarborough USA+ Rel. 2, 2018; DFP

McClatchy’s Monthly U.S. Digital Audience

more likely than average ADULT to spend $3,000 or more on furniture

40%

New Movers

7.7m

Furniture Buyers

8.5m

view our portfolio

Banking and Finance

of adults that engage with McClatchy’s websites have investments

71%

Source: Scarborough USA+ Rel. 2, 2018; DFP

See how this bank client got a huge increase in conversion rate:

McClatchy Digital Audience: Banking and Finance

Invest in your success.

Results you can bank on, every time.

With a host of competitors in banking and finance, how does your company stand out? Our digital marketing experts have the solutions you need, no matter what your product or service. We’ll assess your market conditions, understand your goals, define a strategy and make it happen. With every campaign, we refine our tactics to ensure you get the best return on investment – right on the money.

McClatchy’s Monthly U.S. Digital Audience

Have a net worth of $1 Million+

4.3m

Plan to switch banks

view case study

Community Trust Bank

Banking on a better future with cutting-edge digital tactics

view our portfolio

Pull up a chair and let’s talk.

travel

Start your journey.

Make your travel business go far.

If you’re in the travel and hospitality industry, seasonality, economics, demographics and other factors can be tricky. At McClatchy, we help CVBs, airlines, cruise lines, resorts and other travel-related businesses take advantage of their assets to drive sales and occupancy rates. Bring us your challenges. We’ll help you reach your destination.

view our portfolio

See how this travel client saw a double-digit increase in video completion rate:

Bradenton Area Convention and Visitors Bureau (CVB)

Leveraging layered demographic targeting to reach and educate international travelers

view case study

McClatchy Digital Audience: Travel

Plan to take vacation in next 12 months; travel past 12 months; Cruise past 3 years Source: Scarborough USA+ Rel. 2, 2018; DFP

McClatchy’s Monthly U.S. Digital Audience

of adults plan to take a vacation

83%

International Travelers

13m

Luxury Travelers

10.3m

more likely than average ADULT to travel internationally

32%

more likely to take a cruise

43%

Domestic Travelers

12.9m

view our portfolio

Aabbcc

Kicker Font: Balto Bold Size: 18px Kerning: 50px Leading: 24px Style: CAPS

Header Font: McClatchy Serif Bold Size: 140px Kerning: 0px Leading: 145px Style: Title Case

Subheader 2 Font: Balto Bold Size: 40px Kerning: 0px Leading: 50px Style: Title Case

AaBbCc

Body Font: Balto Book Size: 20px Kerning: 0px Leading: 32px Style: Sentence Case

AaBbCc

Caption Font: Balto Book Italic Size: 16px Kerning: 0px Leading: 22px Style: Sentence Case

Lorem ipsum dolor

sit amet, consectetur adipiscing elit

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

sunt in culpa qui officia deserunt mollit anim

Duis aute irure dolor in reprehenderit

46K

Numerals Font: Balto Bold Size: 90px Kerning: 0px Leading: 95px Style: CAPS

46K

sunt in culpa qui officia deserunt mollit anim

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Aabbcc

Link Font: Balto Book Size: 16px Kerning: 100px Leading: 24px Style: CAPS

1280 x 700

Name title, organization

sunt in culpa qui officia deserunt mollit anim

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

deserunt

1.2M

Excepteur

46K

occaecat

*Source

1280 x 1050

Lorem ipsum dolor

+ read more

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

sunt in culpa qui officia deserunt mollit anim

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud.

Tempus egestas sed sed risus pretium quam. Tortor consequat id porta nibh venenatis cras. Aenean sed adipiscing diam donec. Elit ut aliquam purus sit. Adipiscing at in tellus integer feugiat scelerisque varius. Platea dictumst vestibulum rhoncus est pellentesque elit ullamcorper dignissim cras.

Water Deeply

Save Mart (Big Red)

Save Mart (Stop Motion)

Rhino (TBD)

Perricone MD

Miami Parks Foundation

Education Together

COTERIE by Informa

Wyndham Capital

World's Leading Cruise Lines

Scott Clark Auto Group

Work

AaBbCc

Subheader 2 Font: Balto Bold Size: 60px Kerning: 0px Leading: 70px Style: Title Case