Recovery Unplugged
Miccosukee
Feetures
UBM
Our Client Partners
automotive
Accelerating Sales for Auto Dealers
Let us prove it to you.
CONTACT US
You can't thrive on traditional ads alone anymore. Brands need to create compelling, entertaining stories and share them on the digital platforms where their audiences live. The Creative Lab @McClatchy – backed by McClatchy's robust network of distribution and digital strategy experts – fills that void for brands of all sizes by capturing great narratives in the same spirit as our Pultizer Prize-winning parent organization.
ENGAGING STORIES. WELL TOLD.
In Uncompromising Pursuit of Your Success
Our Portfolio
Social and ADS
WRITING
EVERYTHING ELSE
DESIGN
INFLUENCERS
Video
DISTRIBUTION
ACTIVATIONS
OUR CAPABILITIES
Journalism Recognized with 54 Pulitzer Prizes
Trusted by our Readers
Premium Brand-Safe Environment for Partners
Creative Director Carolina Esbaile breaks down the difference between content marketing and more traditional advertising, and how the former can boost your brand.
Uniquely Authentic
WHY CONTENT MARKETING?
Video Views
35m
Page Views
288m
Unique Visitors
55m
McClatchy Monthly Digital Traffic
Healthcare
The Best Medicine for Healthcare Marketing
“I was extremely impressed with how the team dug in to understand our needs. Their creative approach to the ask and quick turnaround of the project was incredible. The finished product gets rave reviews from our exectutives and clients alike.”
Brady Kimball Director of Sales Marketing UBM
Who says you can't have it all? Our storytelling translates to the traditional stuff, too.
Our parent company's 160-plus years of news experience makes us an industry leader.
Have a content problem? We'll solve it.
Interatctive infographics, campaign experiences that sparkle and even real-world displays.
Find the pitch-perfect connection to your audience, with insights to back it up.
Every brand has (a few hundred) great stories. We know how to mine them and make them shine.
Our creative powers are backed by best-in-class digital strategists and keen media buyers.
We've created a giant mural, crafted live video installations and even hosted an event or two.
furniture
Got room for growth? We’ll furnish it.
travel
Make your travel business go far.
banking and finance
Results you can bank on, every time.
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Scott Clark AUTO GROUP
Wyndham
Camp Fire Event
Kelly Clark, Director of Communications, Bradenton Area Convention and Visitors Bureau (CVB)
“The team has taken our international digital marketing to new heights and boosted our website visits exponentially. Their partnership has truly been a game changer.”
PORTFOLIO
CONTACT
SERVICES
2017 MARCOM PLATINUM AWARD
2018 HERMES PLATINUM AWARD
2017 MARCOM GOLD AWARD
2019 AVA PLATINUM AWARD
2017 DIGIDAY PUBLISHER'S AWARD
2018 AVA PLATINUM AWARD
2019 HERMES PLATINUM AWARD
AWARDS
EVENT VIDEO
DOCUMENTARY
INFORMATIONAL VIDEO
MARKETING VIDEO
MICROSITE
BEST USE OF AR/VR
2018 HERMES GOLD AWARD
2018 MARCOM GOLD AWARD
INFOGRAPHIC
SELF-PROMOTIONAL VIDEO
2019 AVA GOLD AWARD
LONG FORM VIDEO
BRAND IDENTITY VIDEO
EDUCATIONAL VIDEO
AUTOMOTIVE
more likely than the average adult to spend $45K+ on a new or leased vehicle
99%
plan to buy or lease a vehicle
5.9m
higher planned average vehicle price compared to U.S. adults
Source: Scarborough USA+ Rel. 2, 2018; DFP
11%
McClatchy Digital Audience: Automotive
Let’s hit the road together.
At McClatchy, we partner with auto dealerships nationwide. Our automotive marketing specialists offer in-depth analysis of local markets, data-driven consumer insights, customized reporting and more. Whether you want to promote seasonal incentives or generate more leads, we can develop a strategy to take your business further than you ever imagined.
view case study
Take a look at some of our successful automotive partnerships:
Mercedes-Benz of Fayetteville
Frontier Ford
Tim Short Auto Group
Full tilt sales with pinpointed PPC & Display Targeting
Leverage deep knowledge of local buyer trends and competitors
high-touch optimizations
view our portfolio
more likely than average ADULT to have private insurance (HMO, PPO & POS)
26%
have health insurance
92%
Find out how our work for a healthcare client drove high call volume:
McClatchy Digital Audience: Healthcare
Start getting better – with McClatchy.
Does your advertising strategy need a shot in the arm? McClatchy has extensive experience in healthcare marketing, from local medical practices and hospital networks to nationwide Medicare plans and everything in between. In an ever-changing healthcare landscape, we can help you target your market with precision and keep your brand top-of-mind for consumers and businesses in the market for quality care.
McClatchy’s Monthly U.S. Digital Audience
Families with kids
12.9m
Medicare age 65+
7.9m
Tri-Cities Cancer Center
IMPROVING ENGAGEMENT FOR A HEALTHIER COMMUNITY
Furniture
Pull up a chair and let’s talk.
In the competitive home furnishings business, you need an edge. At McClatchy, we can design a powerful, 360-degree marketing strategy that will help you get ahead. We analyze your business, research your market, deploy a variety of digital tactics, and continually adjust to make sure you’re hitting your goals. All while giving you the kind of client care that will make you feel right at home.
Here’s a sample of our methodology for one of our furniture advertisers:
TBD
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McClatchy Digital Audience: Furniture
more likely than average ADULT to spend $3,000 or more on furniture
40%
New Movers
7.7m
Furniture Buyers
8.5m
Banking and Finance
of adults that engage with McClatchy’s websites have investments
71%
See how this bank client got a huge increase in conversion rate:
McClatchy Digital Audience: Banking and Finance
Invest in your success.
With a host of competitors in banking and finance, how does your company stand out? Our digital marketing experts have the solutions you need, no matter what your product or service. We’ll assess your market conditions, understand your goals, define a strategy and make it happen. With every campaign, we refine our tactics to ensure you get the best return on investment – right on the money.
Have a net worth of $1 Million+
4.3m
Plan to switch banks
2m
Community Trust Bank
Banking on a better future with cutting-edge digital tactics
Start your journey.
If you’re in the travel and hospitality industry, seasonality, economics, demographics and other factors can be tricky. At McClatchy, we help CVBs, airlines, cruise lines, resorts and other travel-related businesses take advantage of their assets to drive sales and occupancy rates. Bring us your challenges. We’ll help you reach your destination.
See how this travel client saw a double-digit increase in video completion rate:
Bradenton Area Convention and Visitors Bureau (CVB)
Leveraging layered demographic targeting to reach and educate international travelers
McClatchy Digital Audience: Travel
Plan to take vacation in next 12 months; travel past 12 months; Cruise past 3 years Source: Scarborough USA+ Rel. 2, 2018; DFP
of adults plan to take a vacation
83%
International Travelers
13m
Luxury Travelers
10.3m
more likely than average ADULT to travel internationally
32%
more likely to take a cruise
43%
Domestic Travelers
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1280 x 700
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1.2M
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1280 x 1050
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Water Deeply
Save Mart (Big Red)
Save Mart (Stop Motion)
Rhino (TBD)
Perricone MD
Miami Parks Foundation
Education Together
COTERIE by Informa
Wyndham Capital
World's Leading Cruise Lines
Scott Clark Auto Group
Work
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